20 Online Shops for Natural, Organic and Non-toxic Baby Products

20 Online Shops for Natural, Organic and Non-toxic Baby Products

Shopping for natural and organic or non-toxic baby gear takes a little more effort than just buying the first thing you find on amazon or in the big box stores, but I’ve found that even at a Target or Amazon, you can often find natural and organic brands if you know what you are looking for.

As I’ve spent more time looking for natural baby gear or organic products, I’ve also found that there are so many gorgeous smaller brands - many of them owned by mom’s - out there that make some pretty great stuff.

I’ll keep adding to this list, so feel free to share your favorite brands in the comments!

Where to find multiple brands curated:

Made Safe - “Made Safe®, a 501(c)(3) nonprofit organization, provides America’s first comprehensive human health-focused certification for nontoxic products across store aisles, from baby to personal care to household and beyond.” Only a few brands have been certified so far in the baby and child category, but this is an exciting label and one that is starting to be adopted by even big brands like Amazon.

The Tot - “Where possible, all products featured on The Tot are free from pesticides, toxic chemicals, dyes, or anything that may be harmful to you or your baby. Style is important to us and we try and choose materials that are as natural and organic as possible.” The Tot is a relatively expensive, but reliable source for natural and non-toxic products that are very stylish.

Follain - natural, organic and non-toxic skincare for mom and baby

Thrive Market - organic and diet and allergen specific curated foods at a discount to grocery store prices (great for gluten, dairy or nut-free pantry staples)

Natural, Organic or Non-Toxic Brands

Pura Stainless - stainless bottles and sippy cups

Once Upon a Farm - Organic, cold-pressed baby food - beyond organic, not shelf-stable


Toki Mats - safer playmats, even organic ones!

Wiwiurka - Wooden climbing toys

Gathre - simple play mats made by moms

Bannor Toys - organic, made-in-the-usa, wooden toys

Oompa - organic and natural toys

Hape - classic wooden toys

Furniture and Gear

Stokke - strollers, high chairs and nursery items

Wildbird - simple slings made by moms


Burts Bees Baby - organic baby clothes - can be found on amazon, target, etc… which makes it extra great!

Monica and Andy - organic clothes, particularly great for newborns


Baby Bum - “All of our Baby Bum products are “plant based” and don’t contain any toxic or synthetic chemicals so they are “natural” to us, we just don’t claim it because we wanna be completely transparent.”

Tubby Todd - “We believe natural products don't have to be stinky, sticky, or stuffy. We're all about good, clean fun—down to our nitty-gritty ingredients. We follow good manufacturing practices to make sure every ingredient is clearly sourced, clean, animal cruelty-free, and all-natural.” We use it on our eczema, sensitive baby.

Honest - diapers, wipes, skincare that is natural and non-toxic

Seventh Generation - diapers, wipes and skin care that is plant-based, sustainable and non-toxic, usually made with recycled content

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